I lead creative at Pocket FM, where my team ships 2,000+ minutes of AI ads every week and spends over $9M a month across our top shows. I joined the U.S. Fantasy vertical at $80M ARR and we took it to $120M, with a $7M-a-year AI ad pod and a scripting tool, Helix, that raised output by 150%. Eight years of storytelling in film and advertising taught me to scale fast without lowering the bar.